Campaign identity for Nescafé’s B2B Better Breaks platform

Nestlé Professional through Activation

Skills: illustration, concept work, iconography, web design, print design, composition, layout, ecrm/email marketing

Better Breaks was a campaign launched by Nestlé to highlight the benefits of employees taking breaks at work, as well as rewarding workplaces with Nestlé goodies. I was tasked with creating an identity for this new campaign. 



Initially creating three concepts, we then worked closely with the client to develop the chosen idea further. We decided to include characters within these pieces to add a more relatable, warmer element to the campaign. Importantly, the designs needed to be able to be adapted and utilised across a number of the umbrella brands. Characters were kept simple in form and bold, brand colours were used to help identify each brand.



These were then successfully used to depict the campaigns key messages as well as highlighting the key offerings Nestlé provide for the workplace.