Email marketing & digital identity for Nescafé Dolce Gusto's B2B sector

Nestlé Professional through Activation

Skills: layout, composition, print design, ecrm/email marketing, iconography, typography, responsive design, image creation

When Nestlé Professional decided to overhaul their b2b branding for Nescafé Dolce Gusto, I was tasked with creating a digital identity and style guide that would ensure a cohesive and consistent brand identity across any medium, be that email marketing to future online campaigns.

Dolce Gusto already had an established identity in the consumer sector and I wanted to retain these fun, bold elements. Carefully choosing a complimentary colour palette, and stripping back on the number of fonts we were able to start manipulating the brand for professional use.