UX design & prototyping for Nestlé Professional’s coffee machine recommendation tool

Nestlé Professional through Activation

Skills: ui, ux, web design, responsive design, iconography, composition, ecrm/email marketing

Nestlé Professional are a provider of foodservice solutions, offering an array of products, including coffee machines to both small and large businesses. With so many machines available, they required a tool to help direct their customers to the best solution for their requirements.

I wanted to create a tool that was engaging as well as functional, so spending time mapping out the consumer journey was key to the tools potential. We steered away from text heavy questions, instead opting for simplicity and bespoke iconography, in turn creating something bold and interactive.

Working closely with our web developer, we created a tool that works seamlessly across all devices, the responsive nature and user experience being a key consideration.